Making QR Code Experiences Accessible to Everyone

A QR code that only some people can use is a missed opportunity and an accessibility gap. Inclusive design widens your reach.

Provide alternatives

Always pair a code with a short readable URL or phone number for those who can't scan.

Accessible destinations

The page behind the code must meet accessibility standards — proper contrast, headings and screen-reader support.

Placement and size

Position codes at reachable heights and make them large enough to scan without precise aim.

Clear instructions

Plain language and an explicit benefit help everyone, especially first-time users.
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